Sökt på: Böcker av tony aperia
totalt 4 träffar
Strategic Brand Management
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge …
Strategic Brand Management
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This …
Brand Relations Management
The book gathers and presents all the relevant theories of brand building.
Strategic Brand Management
'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global …